Jeyel Curry Sauces

Jeyel is a startup company producing curry sauces using traditional recipes with natural ingredients. A 2-colour logo was required to support development of label designs for the various products. Although some of the source material itself is intricate and complex, the visuals were kept simple in order to have maximum impact and versatility. The brand was applied to a webpage concept, product packaging and promotions.

Logo development

Themes explored included:

  • Visual elements of the product itself: plants, spices, herbs, and other ingredients
  • Abstract decorative Indian forms, including the repeated patterns seen, for example, in skin decoration (’Mehndi’) and floor drawings (‘Kolam’)
  • The ‘mandala’ – complex circular patterns seen in many Asian cultural forms, as well as South Indian.
  • Typographic experimentation

Final logo variant set

Branded webpage concept

Related Projects

Jeyel print work